Case Study: The HMO Roadmap

Case Study: The Agency Roadmap

John Paul and Andy Graham are the Founders of The HMO Roadmap. Andy co-founded Smart Property, a specialist HMO property investment and management company. He's the co-founder of The HMO Mastermind and the host of The HMO Podcast. John Paul won the Sunday Times letting agency of the year, best agent in the North for four years in a row, and has been in the top three for Training and Development in the UK for four years straight. They are bringing their expertise to help new HMO property investors and managers with The HMO Roadmap.

The HMO Roadmap was built on the same basic framework as John Paul's The Agency Roadmap, but it's got a few interesting quirks of its own.

Some of the more interesting problems we solved together:

The HMO Roadmap is built on a streamlined membership and learning platform. The site runs MemberPress and Memberoni, plus a custom-built roadmap functionality to help guide new members through the process of building a successful HMO property management agency.
John and Andy didn't need a community site, because they already had a thriving private FaceBook group, but they wanted a richer experience than TAR's FB Live group coaching, so THR uses Zoom-- but it's still the same streamlined transfer to the membership site's Live Q&A archive. An exported Zoom video + Vimeo Pro account + Excel Spreadsheet of timestamps is all we need to let his members have perpetual access to these valuable Q&A sessions.
John and Andy are always developing new content, and they're able to provide access to new case studies, workshops, video, and partner arrangments quickly and easily. MemberPress Rules + Custom Post Type Tags and Categories makes it easy to add new membership options and new content quickly and easily.
How do you incentivize growth for a new membership site? The HMO Roadmap solves this problem with an affiliate program designed to encourage existing members to recruit new members. MemberPress comes with a simple affiliate management program, Affiliate Royale, and that's all we needed for this first phase of affiliate marketing.

Responsive Design

Solution: Memberoni Theme, BeaverBuilder and CSS Hero plugins, and custom coding

John Paul is a member of The Membership Academy, and we decided to use their bespoke membership theme, Memberoni, which allowed a fast development timeline and simple, effective user interface. In some cases, Memberoni and BeaverBuilder weren't quite enough to get the UI we needed, so we broke out CSS Hero, which allows for streamlined CSS development. That, plus outsourced branding/design and some good old-fashioned custom coding took The HMO Roadmap from "standard" to "stand out."

Podcasts, Level-Ups, and Group Coaching

John and Andy needed to be able to quickly integrate the existing HMO Mastermind podcast, "level up" programs, and group coaching calls. They needed to be able to control which were freely available, and which required a membership to access.

Solution: MemberPress Rules-Based Permissions

If you've managed a large membership site like The HMO Roadmap, you know it can be tricky to add new content or new membership plans. MemberPress Rules can be powerful, but complex. But adding tags or categories to custom post types allowed us to quickly and easily add new content and expand with new Membership options.

Buzzsprout offers website integration with an iframe, and we were able to skin the podcast to work with the HMO Roadmap branding. Group coaching is a simple link out to Zoom calls, and Workshops, Videos, Case Studies, and Partner spotlights use custom styling on top of the default Memberoni implementation, giving a slick new look to a sturdy and dependable simple learning management theme. For members who want a more in-depth experience, a mix of Beaver Builder simplicity and streamlined custom-code allow responsive landing pages for upgraded coaching experiences. Access to each type of content can be controlled either on a per-page, a per-tag, or even partial-page member access control with MemberPress.

Creating New Course Content

Andy and John have an aggressive schedule for creating new content. In addition to recruiting partners and experts to create new videos and members to create new case studies, they needed to be able to convert their Live Q&A Zoom calls to archived membership content to allow members perpetual access.

Solution: Turn Zoom Q&As into Archived Courses

One of the most effective ways to build membership site content is to convert live webinars to workshops or courses after the fact. Memberoni and Vimeo allow Andy and John to quickly and easily convert their Zoom Q&As to online workshops and allow controlled perpetual access to the content.